Privacy Policy · DVD-Play

Last updated: July 2026

1. Introduction

1.1. M.L. First Class Marketing (Company No. 515844082) (the "Company", "we" or "us") respects the privacy of its service users and is committed to protecting the personal information collected about them, in accordance with the Israeli Protection of Privacy Law, 5741-1981, its regulations and amendments (including Amendment No. 13), and any other applicable law.

1.2. This Privacy Policy describes how we collect, use, store, and protect your personal information when you use the dvd-play.com website (the "Service").

1.3. Use of the Service constitutes consent to the collection and use of information in accordance with this policy. If you do not agree, please refrain from using the Service. You are under no legal obligation to provide personal information; however, without certain details we will be unable to provide parts of the Service (e.g., completing an order and shipping it).

2. Information We Collect

2.1. Information You Provide Directly

Order details: Full name, email address, phone number, and shipping address — required to process and deliver your order;
Account details: If you sign in — name and email address received from the identity provider;
Communications: Messages you send us via the contact page, email, or any other means;
Preferences: Language, display currency, and other personal settings.

2.2. Information Collected Automatically

Usage data: Information about how you use the Service, including pages viewed, actions taken, and usage times;
Technical information: IP address, browser type, operating system, device identifier, and other technical data;
Analytics data: Aggregate statistical information about Service performance and usage patterns.

2.3. Information from Third Parties

We may receive information about you from identity verification services (such as OAuth) or payment providers — for example, transaction approval or decline — however, your credit card details never reach our servers and are never stored by us.

3. Use of Information

We use the collected information for the following purposes:

Operating the Service: Processing orders, collecting payment, delivery, and customer service;
Improving the Service: Analyzing usage patterns, identifying issues, and developing new features;
Communication: Sending order confirmations, shipping updates, and important Service notices;
Security: Protecting the Service and users from malicious or unauthorized activity, including fraud prevention;
Legal compliance: Complying with legal obligations, including bookkeeping and tax record requirements, and responding to requests from competent authorities;
Personalization: Customizing the user experience to your preferences (language, currency).

4. Sharing Information with Third Parties

We do not sell your personal information. We share information only in the following cases:

Service providers: Companies that provide us services such as payment processing (Cardcom), shipping (Israel Post, courier companies), cloud hosting, and analytics — acting on our behalf, subject to confidentiality obligations, and receiving only the information necessary to provide the service;
Legal requirements: When required by law, court order, or a request from a competent authority;
Protection of rights: To protect our rights, property, or safety, or those of other users;
Business transfers: In case of merger, acquisition, or sale of assets, subject to confidentiality obligations and continued application of this policy;
With your consent: In any other case where you give explicit consent.

5. Data Storage and Security

5.1. We implement advanced technical and organizational security measures to protect your personal information, including transport encryption (TLS), access controls, and monitoring for unusual activity, in accordance with the Israeli Protection of Privacy Regulations (Data Security), 5777-2017.

5.2. Information is stored on secure servers. However, no method of transmission or storage over the Internet is completely secure, and we cannot guarantee absolute security.

5.3. We retain your personal information for as long as needed to provide the Service, and thereafter for a reasonable period for backup, archival, defense against claims, and legal compliance purposes (including transaction records required under tax law).

6. Cookies

6.1. The Website uses cookies and similar technologies for the following purposes:

Operating the shopping cart and preserving its contents between visits;
Saving language and currency preferences;
Authentication and maintaining login status;
Aggregate usage analysis and Service improvement;
Fraud prevention and security.

6.2. You can manage cookie preferences through your browser settings. Blocking certain cookies may affect Service functionality (e.g., the shopping cart).

7. Your Rights

Under the Israeli Protection of Privacy Law and other applicable laws, you have the following rights:

Right of access: To review the personal information held about you in the Company's databases;
Right to rectification: To request correction of inaccurate, incomplete, or outdated information;
Right to erasure: To request deletion of personal information, subject to statutory exceptions (e.g., records we are required to keep);
Right to object to direct mailing: To demand removal from direct mailing lists at any time, per Section 17F of the Protection of Privacy Law and the Israeli Communications Law (Amendment 40 — the "Spam Law").

To exercise your rights, contact us at [email protected]. We will handle your request promptly and within the timeframes set by law.

8. Children's Privacy

8.1. The Service is not intended for children under 13, and we do not knowingly collect personal information from children under this age.

8.2. If we become aware that we have collected information from a child under 13, we will delete it as soon as possible.

8.3. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

9. International Data Transfers

9.1. Your information may be transferred to and stored on servers located outside your country of residence, in countries where the level of data protection may differ.

9.2. We take appropriate measures to ensure adequate protection of the information, in accordance with the Israeli Privacy Protection Regulations (Transfer of Data to Databases Abroad), 5761-2001.

10. Changes to This Policy

10.1. We may update this Privacy Policy from time to time. Material changes will be published on the Website and take effect upon publication.

10.2. Continued use of the Service after publication of changes constitutes agreement to the updated policy. We recommend reviewing this policy periodically.

11. Contact Us

For any questions, requests, or complaints regarding this Privacy Policy or the handling of your personal information:

Company: M.L. First Class Marketing (Company No. 515844082)
Address: HaOren 2, Moshav Regba 2280400, Israel
Email: [email protected]

We are committed to responding to inquiries within a reasonable time and in accordance with legal requirements.